Brand Story
Our Story
In the heart of serene, untouched wilderness, where nature's secrets are whispered through rustling leaves, Joyal Beauty® was inspired during a yoga retreat in Costa Rica in 2013 and founded on February 10, 2014, in Los Angeles, California. Our journey began with a relentless pursuit of the purest form of beauty, and our founder, Tracy Young, a former investment banker in Beverly Hills, was the radiant force behind this vision.
Tracy's path to Joyal Beauty® was inspired by her personal experience with the enchanting world of hyaluronic acid serum. Her story, like the delicate petals of a blooming flower, unfolded in unique and inspiring ways.
The Discovery of Hyaluronic Elixir:
Tracy took pride in her natural flawless, silky-soft skin, until one day when she was taken aback to discover the first signs of drying wrinkles beneath her eyes, magnified in her 5X mirror. Determined to address this issue, she decided against invasive methods like Botox and fillers, opting instead to explore the topical application of hyaluronic acid serum.
However, she encountered a challenge in her search for hyaluronic acid serums that could effectively penetrate the skin's dermis due to their excessively large molecule sizes. Undaunted, she conducted thorough research and identified hyaluronic acid with a remarkably low molecular weight of 50 kDa as the ideal candidate for deep dermal penetration without causing irritation.
Collaborating with a laboratory formulator, she embarked on a journey to create the world's first pure vegan hyaluronic acid serum with a 50 kDa molecule size and an impressive 4% sodium hyaluronate concentration, all without the inclusion of alcohol.
This innovative product proved to be the ultimate solution to her skin dryness and wrinkle concerns. The transformation was awe-inspiring - her skin, like the petals of a rejuvenated blossom, became supple and smooth, each fine line faded to a distant memory.
The Birth of Joyal Beauty®:
Tracy's personal transformation ignited a fire within her. She was driven to share this extraordinary elixir with the world, inspiring others to embrace their own natural beauty with great joy. She considered the name "Joy Beauty", but as it was already taken, she opted for "Joyal Beauty®", signifying "Joy-All Beauty". Joyal Beauty® was created to provide everyone with a piece of the secret she had uncovered – a skin that glowed with the essence of youth.
The Promise of Clean Beauty:
From the very beginning, Tracy was unwavering in her commitment to purity. Joyal Beauty ® 's products are formulated without parabens, those harsh additives that can wreak havoc on your skin. We understand that natural beauty deserves the most natural of ingredients.
SLS-free? Absolutely! Tracy knew that harsh sulfates could strip the skin of its precious natural oils, and that went against her vision of skincare. At Joyal Beauty®, we believe in gentle cleansing, nurturing, and enhancing your skin's inherent radiance.
Cruelty-free? Without a doubt. Tracy's journey into the beauty industry taught her the value of kindness, even to the smallest of creatures. Joyal Beauty® is committed to protecting the innocence of life and ensuring that our products have never been tested on animals.
The Vision Ahead:
Joyal Beauty® is more than a skincare brand; it's a celebration of nature's elegance, a tribute to the wisdom of time, and an homage to the beauty that lives within us all. Tracy's story is our story, a testament to the transformative power of hyaluronic acid and the enduring spirit of clean, cruelty-free beauty.
We cordially invite you to embark on a personal journey, one that will lead you to the essence of your life's purpose and your unique beauty. May you unveil the radiant, joyful, and beautiful self that resides within.
Our Mission
Joyal Beauty® is a skincare brand driven by a deep passion for crafting products that harness the power of natural, clean ingredients to address specific aging concerns. Our ultimate aim is to empower our customers, instilling in them a sense of joy, confidence, and enduring youthfulness, allowing their true radiance to shine.
At the heart of our brand is a commitment to harnessing the latest innovations, guided by clinical research and user-group testing. Our products are meticulously formulated to enable individuals to enhance their youthful vitality, irrespective of their age. By sourcing natural, clean, scientifically-proven ingredients, we tackle even the most challenging signs of aging to deliver genuine, long-lasting results.
We take immense pride in offering 100% cruelty-free clean beauty to our valued customers. Our formulations are free from parabens, sulfates, phthalates, harsh fillers, and any ingredients tested on animals. Despite these exclusions, our products consistently deliver remarkable, visible, and tangible results. Your beauty is our mission, and we are devoted to helping you achieve it naturally and confidently.
Our Logo
We chose the lotus as our logo because it represents the essence of the soul. The lotus is known for its qualities of quiet strength and gentleness. We aim to embody these qualities by following the natural paths of the earth while also possessing the strength to shape the world.
🧘♀️ Lotus pose is traditionally known to calm the mind and prepare the practitioner for deep meditation. It also stretches the knees, ankles, and hips; and strengthens the spine and upper back.
🌸The Lotus flower is regarded in many different cultures, as a symbol of purity, enlightenment, self-regeneration and rebirth. Its characteristics are a perfect analogy for the human condition: even when its roots are in the dirtiest waters, the lotus produces the most beautiful flower.
🙂Joyal Beauty ® 's trademark lotus was inspired by the spiritual significance of the lotus. Additionally, it incorporates a leaf within the lotus, symbolizing a green lifestyle.
